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Merrimack College collects certain information to help operate this website, improve the user experience and communicate with prospective students and their families.
When you visit this website, we may automatically collect information such as your IP address, browser type, device information, pages visited, referral source, campaign information (including UTM parameters), and other technical information about your interaction with the site. This information helps us understand how visitors use the website, improve website performance and measure the effectiveness of our marketing efforts. Unless you voluntarily provide personal information, this data is generally collected in an aggregated or anonymized format and is not used to personally identify you.
Merrimack College staff may also review aggregate website search activity and analytics to better understand how visitors use the website. This information is not associated with individual users.
When submitting a form on this website, you may be asked to provide information such as your name, email address, phone number, mailing address or other information related to your interest in Merrimack College.
Completing and submitting a form serves as your consent for representatives of Merrimack College to contact you regarding educational opportunities by phone, email, text message and mail, including calls or text messages to your mobile phone using automated technology where permitted by law. Your consent is not required as a condition of enrollment.
The Merrimack College Web Services team uses the information collected to:
This website uses analytics, personalization and tag management technologies, including Google Analytics 4 (GA4), Google Tag Manager, CookieYes, If-So personalization and similar technologies to better understand how visitors interact with the website and improve the online experience.
These technologies may collect information such as pages visited, clicks, referral sources, browser and device information, campaign information (including UTM parameters), and other website usage data. Website content may also be personalized based on referral source, marketing campaign or other non-personally identifiable visitor information to provide a more relevant experience.
This website uses cookies and similar technologies to improve website functionality, personalize content, analyze website traffic and measure the effectiveness of marketing efforts.
Merrimack College uses CookieYes to manage visitor consent preferences. Visitors may choose which categories of cookies they wish to allow and may update or withdraw their consent at any time through the cookie preferences available on this website.
Some cookies are necessary for the website to function properly, while others help us understand how visitors use the website or support analytics, marketing and personalization efforts.
You may also control or disable cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of this website.
This website may use trusted third-party service providers to support analytics, marketing, personalization, website functionality and consent management. These providers may collect information on Merrimack College’s behalf solely for the purpose of providing these services and are not permitted to use the information for any other purpose.
This website has reasonable administrative, technical and physical safeguards in place to protect the information collected through the website against unauthorized access, misuse, alteration or disclosure.
This website may contain links to third-party websites. Merrimack College is not responsible for the privacy practices or content of external websites and encourages visitors to review the privacy policies of any website they visit.
If you have questions regarding this Privacy Policy or the collection and use of information on this website, please contact:
Merrimack College
315 Turnpike Street
North Andover, MA 01845
Phone: 978-837-5000
Email: web@merrimack.edu